A group of spartans looking out upon the campus

Capturing the stories and university life of past, present and future Spartans

At San José State University, our mission is to elevate the SJSU brand through strategic marketing, storytelling, and creative engagement that align with the university’s goals. We lead initiatives that increase awareness of SJSU’s values, culture, and academic excellence, support recruitment and retention, and strengthen institutional reputation locally and globally. By partnering across campus and with our community, UMC drives impactful communications that inspire prospective students, engage alumni and donors, and position SJSU as a leader in education, research, and student success.

Meet our Team

Helpful Resources and Our Work in Action

SJSU branded marketing guide screenshots

SJSU Brand Style Guide

It’s vital that all SJSU communicators understand our brand and incorporate it into all their comms and marketing materials! Review our latest brand guidelines for how to communicate and utilize visual mediums such as photography, videography and more.

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Self-Service Portal & Resources

Find resources you need to execute your projects. UMC provides self-serve resources such as templates, music, photography as well as full-service support for projects that align with the university’s Transformation 2030 strategic plan and leadership objectives.

Photo of the WSQ Magazine on a table

Washington Square: The Magazine

Washington Square: The Magazine serves as SJSU’s university and alumni magazine, focusing on telling the best stories that embody the Spartan pride and resilience we all treasure.

SJSU NewsCenter: San Jose State's Official News Source.

SJSU NewsCenter

As the official news source for San José State University, the SJSU NewsCenter provides accurate, informative and compelling stories from the Spartan community.

interior of MLK Library reading table with a newspaper open on the table

SpartanMessenger

SpartanMessenger is the one, official, weekly faculty and staff email for all news, updates, resources and information on the goings-on at SJSU!

Student sitting down with Faculty

Media Guide to Experts

View our media list of Faculty Experts in various disciplines.