Capturing the stories and university life of past, present and future Spartans
At San José State University, our mission is to elevate the SJSU brand through strategic marketing, storytelling, and creative engagement that align with the university’s goals. We lead initiatives that increase awareness of SJSU’s values, culture, and academic excellence, support recruitment and retention, and strengthen institutional reputation locally and globally. By partnering across campus and with our community, UMC drives impactful communications that inspire prospective students, engage alumni and donors, and position SJSU as a leader in education, research, and student success.
Helpful Resources and Our Work in Action
