Understanding Crowdfunding on GiveCampus

Learn. Strategize. Execute.

Crowdfunding on GiveCampus gives your campaign the power of community, storytelling, and technology to drive philanthropy.

•  Frictionless giving: Mobile-first pages, express checkout, digital payment methods such as Apple Pay/Google Pay, saved payment option for easy repeat donations.
• Campaign Advocates: Personal links, one-click sharing, live tracking of outreach.
• Matches & challenges: Build urgency with leaderboards and unlocks for programs, departments, or funds.

→   Read about Becoming an Advocate, and donor initiated Matches and Challenges.

• Coverage across social media platforms. You/ your campaign advocates can share links through Instagram, X, Facebook, and LinkedIn, multiplying visibility through leaderboards and tracked referral links.
• Native to how donors engage today. Donors meet your campaign where they already are — on mobile, in their feeds, and in their peer networks.

💡 Crowdfunding has grown into a $20+ billion global movement. At SJSU, it’s an opportunity to bring Spartans together!

Crowdfunding Team Structure
Successful crowdfunding campaigns are team-driven. Each role plays a vital part in storytelling, outreach, and amplification.

1–2 Project Leaders

• Serve as primary contact with the Digital Philanthropy team
• Define the project story, goal, impact statement/ campaign card and timeline.
• Upload photos/videos.
• Coordinate donor communications.
• Build an initial solicitation list (~50 contacts) for early outreach.

3–5 Project Champions

• Create short-form content (photos, 30–60 sec clips, testimonials)
• Manage donor segments (alumni, peers, family, etc.)
• Maintain personal solicitation lists (~25 contacts each)
• Add regular/ exciting updates to your original social media campaign post

Advocates (as many as possible!)

• Use personalized Advocate Links for tracked sharing
• Post campaign updates and challenges on social media
• Promote through creative outlets — student org pages, school newsletter, your blogs/ podcasts.

📈 Tip: Projects that recruit 20+ active Ambassadors raise 4–5x more than those without them.

Why It Works

• Campaigns are measurable, interactive, and community-powered.
• Real-time leaderboards help with engagement.
• Match and challenge tools gamify giving.
• Outreach, combined with smart payment options makes donation easy.

With peer-to-peer engagement strategy, you can build an active network of supporters and consistent donor base.