Pebble Beach Special Events Management Team

A Win-Win-Win Program

In 2005, Pebble Beach Company and the MKTBA Department, at SJSU established an agreement to create an extended educational program for selected SJSU students, particularly those in our hospitality, tourism, and event management (HTEM) concentration.  Under this agreement, called the Pebble Beach Special Event Management Team (SEMT), HTEM recruits more than 30 students each year to lead food service teams during the AT&T Pebble Beach Pro-Am Golf Tournament. Since its official start in 2006, more than 500 students have participated in this great program. As Beat Giger, former Director of Special Events (PBC) and founder of SEMT, stated, the SJSU SEMT program is a win-win-win program for the students, SJSU, and Pebble Beach Company.

The Experience

This experience will provide students a fantastic opportunity to showcase their skills while managing a team in Hospitalities or On-Course Food and Beverage Operations. Students will work directly with Pebble Beach representatives to manage, plan, coordinate, and oversee these hospitality areas at one of the PGA’s most celebrated golf tournaments.

Hospitalities Managers’ Responsibilities

• Responsible for management and oversight of corporate clients.
• Hosting Corporate Hospitality VIP Guests
• Responsible for breakfast, lunch, afternoon snacks, and bar/beverage service coordination.
• Interact with clients, servers, bartenders, and culinary individuals to ensure a flawless guest experience.
• Manage a staff of 10 or more of Pebble Beach staff and temporary employees.

On-Course F&B Operations Managers’ Responsibilities

• Responsible for providing Food & Beverage to the daily spectators.
• Managing a staff (up to 40 staff per tent) of workers (cashiers, servers, runners, prep and cooks).
• Set-up and detailed organization of on-course food facility.
• Responsible for Inventory management and re-ordering.
• Providing efficient and friendly guest service to ensure a flawless guest experience.

The Tournament

The AT&T Pebble Beach Pro-Am is one of golf's most celebrated and beloved events. Spanning two beautiful courses on the Monterey Peninsula (Pebble Beach Golf Links and Spyglass Hill Golf Course), this signature event attracts the PGA's top professionals and some of the best known
celebrities.

It is truly exciting that San José State University has the opportunity to participate in this incredible event. We are looking for some of San José State's most responsible, enthusiastic, and professional students to join the Special Event Management Team.

Class Information

This opportunity is part of the Special Events class and if selected, students will need to enroll in HSPM 86 for the spring semester.

Prerequisite: Selection for the Special Event Management Team.

2027 SJSU Pebble Beach SEMT Timeline

Application period opens Sep 22, 2026 (3pm) and ends no later than Oct 11 (11:59pm): Applications accepted until all slots are filled, on a first-come, first-served basis. Wait list only after slots are filled.

Tournament Week: February 1 – 7, 2027

*All dates above are mandatory for participation in the program.*

Apply to the 2027 program