Marketing and Business Analytics

Do you like to travel? Do you like to have a career where there are many opportunities to use your talent, help people, care about the environment, and have fun? The travel, tourism and hospitality industry might be for you. The travel, tourism and hospitality industry is one of the largest industries in the world, in the US, and in California as well. There are plenty of companies looking for talented professionals who have academic training and professional experience to take on leadership roles. Located in the heart of Silicon Valley, the Department of Hospitality, Tourism & Event Management at San Jose State University (HTEM@SJSU) offers a unique perspective that students studying hospitality elsewhere just do not have. Students are immersed in the spirit of Silicon Valley which nurtures innovation and entrepreneurship traits in them. The vibrant, metropolitan location comes with many opportunities for students to gain hands-on experience while in school, which greatly helps them transition to the industry after graduation. HTEM@SJSU offers an innovative, technology-driven curriculum that pairs academic study with hands-on professional experience that students need to pursue successful and meaningful careers. HTEM@SJSU is ranked as the #1 Hospitality & Tourism Management Program in Northern California and top 6% among top universities worldwide by Shanghai Ranking, a.k.a. the Global Ranking of Academic Subjects, which is one of the most influential and widely-recognized university rankings. Graduates of HTEM@SJSU find employment as hotel/resort general managers, restaurant managers, private club managers, controllers, sales and marketing managers, human resources managers, concierge, catering and event coordinators/producers, and convention and tradeshow managers in California, the US, and elsewhere in the world.

Cutting-Edge Curriculum and Exceptional Opportunities

If you're looking for an innovative, engaging, and multi-cultural-focused program that will open you up to opportunities all over the world, the HTEM program could be for you. Learn more about the Hospitality, Tourism and Event Management degree, what it entails, and how it will prepare you for an exciting career.

Why You Should Choose Hospitality, Tourism & Event Management

As soon as you step onto our welcoming and dynamic campus you'll see you've made the right choice. As a student in the HTEM program, you'll gain cutting-edge theoretical and practical skills, engaging field experience, and the ability to provide visionary leadership in diverse communities.

A New Look

The pineapple has enjoyed a rich and romantic heritage as a symbol of welcome, friendship, and hospitality. Pineapples were brought back from the West Indies by early European explorers during the seventeenth century. From that time on, the pineapple became the favored fruit of royalty and the elite. Today, it is globally recognized as a symbol of hospitality.