Selected Publications: 

 

• For Sustained Digital Advantage, Find a Huge Customer Problem and Create the Processes that Will Solve It, Strategy and Leadership, January/February, 2024.
• The Strategist's Bookshelf: The Making of a 'Digital Mindset,' Strategy and Leadership, November/December, 2022.
• "Guiding the Emergence of Excellent Large Digital Systems," Engineering Management 
  Review, March, 2020.
• “Visionary Customers: Source of Long-term Competitive Advantage,” Strategy and Leadership, May-June 2018.
• “Bringing Large Technology Systems to Economic Maturity: The Role of Technology Management,” Proceedings of the Technology and Engineering Management Conference, IEEE, June 2017.
• "Evolutionary Neuroscience and Motivation in Organizations,” with Daniel S. Levine, Gerald A. Cory, and Daniel R. Wilson. Chapter in David A. Waldman and Pierre A. Balthazard, eds., Organizational Neuroscience (Bingley, UK: Emerald, 2015), pp. 143-167.
• “To nurture transformational technology, build a community like Sam Walton’s,” with Osvald M. Bjelland (Xyntéo; authors in alphabetical order), Strategy and Leadership, March-April 2015.
• Evolutionary Neuroscience and Human Motivation in Organizations {Conference Proceedings, Academy of Management Meeting, August 2013}
• "Brain Science and the Tasks of the Manager," with Gerald A. Cory and Osvald M. Bjelland, European Business Review, July-August 2011.
• “Five Alternative Approaches to the Strategic Reorientation Process,” first author with Osvald M. Bjelland (University of Leeds and Xyntéo), in F.W.Kellermanns & P. Mazzola (eds.), Handbook of Strategy Process, Northhampton, Mass.: Edward Elgar. 2010.
• “An inside view of IBM’s Innovation Jam,” with Osvald Bjelland (University of Leeds and Xyntéo), M.I.T. Sloan Management Review. Fall 2008.*
• “Five Ways to Transform a Business,” with Osvald Bjelland, Strategy and Leadership, May-June 2008.*
• “Managers who can Transform Institutions within their Firms: Activism and the Practices that Stick,” with Liisa Valikangas, (Woodside Institute and Helsinki School of Economics), in D. Barry and H. Hansen, eds., Handbook of New Approaches to Organization Studies. London: Sage. 2008.
• “How Strategic Innovation Really Gets Started,” Strategy and Leadership, January 2007.
• “Best Practice: The World Bank’s Innovation Market,” first author with Gary Hamel (London Business School), Harvard Business Review, November, 2002.
• IBM Network Technology, Harvard Business School case with Michael L. Tushman & Charles A. O'Reilly, 2002.
• IBM Software Solutions, Harvard Business School case with Michael L. Tushman & Charles A. O'Reilly, 2001.
• Integrated Management Systems, book, with Thomas H. Lee and Shoji Shiba, Wiley, 1999.
• Managing Customer Value, book, by Bradley T. Gale with Robert Chapman Wood. Free Press. 1994.
• "Total Quality and the Renovation of Basic Education," Parts One and Two, with Thomas H. Lee and Shoji Shiba, Center for Quality Management Journal, Vol. 3, Nos. 3 and 4, 1994. 
• “A Hero Without a Company,” Forbes, March 18, 1991. (Article showed that first U.S. winner of Deming Prize had been fired for poor performance.)
• “A Lesson Learned and a Lesson Forgotten,” Forbes, February 6, 1989. (Understanding what Japan really learned from the U.S.)
• "The Real Meaning of Japan's Fifth Generation Project," Technology Review (Massachusetts Institute of Technology), January 1988.
• "The Prophets of Quality," Quality Review, Fall/Winter 1988.
• "Micro Economics: Japan's Leading Import Barriers Are Its Tiny Houses and Stores," Policy Review, Fall 1987.

Scholarly Presentations

“Evolutionary Neuroscience and Human Motivation in Organizations,” first author with Daniel S. Levine, University of Texas at Arlington, Gerald A. Cory Jr., academic vice president of Interntional Technological University, Daniel R. Wilson, dean of the University of Florida College of Medicine-Jacksonville, and Syeda Noorein Inamdar of San José State. Academy of Management, 2013.

“Economic Systems, Institutional Theory, and Asia.” The Pacific Roundtable/Stanford/San José State Conference on the Future of Industry and Innovation in Asia at Stanford University, Palo Alto, Calif., June 2010.

“Alternative Approaches to Transforming Organizations,” Academy of Management, 2008.

“Case Study Research: The Trade-off Between Intensiveness and Diversity of Coverage,” Symposium on Strategy as Practice, Lancaster University, 2008.

“The IBM Innovation Jam: A Methodology for Mobilizing Intellectual Capital?” Strategic Management Society annual meeting, 2007.

“Organizational Learning and the Ambidextrous Organizational Form: The Case of IBM Microelectronics,” Academy of Management annual meeting, 2007.

“Managing Opportunism and Conflict in Alliances and Exchanges,” session facilitator, Strategic Management Society annual meeting, Fall 2006

“Organizational Learning and the Ambidextrous Organizational Form: The Case of IBM Microelectronics,” Academy of Management annual meeting, 2007.

“Managing Opportunism and Conflict in Alliances and Exchanges,” session facilitator, Strategic Management Society annual meeting, Fall 2006.

“Scientific Method and the Emergence of Successful Improvement Programs,” Strategic Management Society annual meeting, Fall,2005.

“Explaining Improvement in Institutional Environments through Multi-case Research at the Organizational Level,” International Society for the New Institutional Economics Annual Meeting, 2004.

“The New Institutionalism, Strategy Process, and Firm Performance,” Strategic Management Society annual meeting, 2003, semi-finalist for McKinsey Best Paper Award.

“IBM WebSphere: The Emergence of Transforming Strategy Innovation,” Strategy Process Sub-Group Miniconference, 2003.

“Case Study: The World Bank; Liberating the Internal Innovation Market,” INFORMS National Meeting, with Gary Hamel, 2002.

“Innovation Streams and Ambidextrous Organizational Forms,” Academy of Management meetings, with Wendy Smith, George Westerman, and Michael Tushman, 2002.

“The Punctuated Equilibrium Model and the Dynamics of Continuous Change,” Strategic Management Society annual meeting, with N. Venkatraman, finalist for McKinsey Best Paper Award, 2000.

“How Companies Begin Innovating,” Academy of Management meetings, with Kenneth J. Hatten and Peter J. Williamson, 2000.

"Strategy Innovation Routines and Organizational Change Processes that Generate Them,” Strategic Management Society annual meeting, 1999.

"Choosing an Alternative to 'Simple-minded' Search: Can Leaders Manage the Selection of a Standard DecisionMaking Routine for an Organization?" Academy of Management meetings, 1997.

Selected University Activities

Faculty Core Team member, Silicon Valley Center for Entrepreneurship (SVCE), 2004-present – key role in Neat Ideas Fair, in developing relationships with the College of Engineering and the School of Art & Design, and in providing opportunities for student members of the Entrepreneurial Society.

Developed Silicon Valley Center for Entrepreneurship/Xyntéo Research Initiative on Crossing Organizational Boundaries with Information Technology.